Product claims: what are the acceptable and unacceptable claims for product packaging?

Created by Support Selfnamed, Modified on Sat, 16 Mar 2024 at 07:03 PM by Support Selfnamed

It's important to adhere to certain guidelines when making claims on your product packaging in accordance with EU regulations. Here are some acceptable and unacceptable claims:

 

Acceptable Claims (Examples):

  • Exfoliates for younger-looking skin.

  • Moisturizes and softens the skin.

  • Cleanses oily skin and removes excess oil.

Unacceptable Claims (Examples):

  • Claims that the product "prevents," "cures," or "eliminates" medical conditions.

  • Claims related to the product working at a cellular level.

  • Claims implying that the product is suitable for sensitive skin without specific testing.

 

Avoid making claims that suggest medicinal effects or treatments, and focus on claims related to the product's cosmetic benefits. 

 

If you encounter issues with specific product claims or descriptions, we recommend reviewing and adjusting them to comply with EU regulations.

 

Claims related to acne or other skin conditions

 

Claims related to acne or specific skin conditions should be avoided unless the product has been specifically tested and approved for such claims. Instead, use more general terms like "problem-prone skin" or "oily to combination skin."

 


Collagen, elastin, or cellular activity claims

 

Claims related to the product's impact on collagen, elastin, or cellular activity should be avoided unless supported by evidence specific to your product. Focus on claims related to cosmetic benefits and appearance improvements.

 


Claims about a product's suitability for sensitive skin

 

Claims about a product's suitability for sensitive skin should only be made if the product has been specifically tested for this purpose. Otherwise, use more general terms like "protects and calms."

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