Customers regularly ask where Selfnamed products are made. Here's the straight answer, plus how to find the exact origin for any single product.
Where manufacturing happens
Most of our products are made in the EU, primarily in Latvia, home to our manufacturing through parent company MADARA Cosmetics and its 20 years of formulation heritage. Some products are made in Italy and France. So depending on the product, you'll see Made in Latvia, Made in Italy, or Made in France.
How to check a specific product's origin
The country of origin is printed on each product's label and box. That's always the definitive source for a given product, so if a customer needs to know for a specific item, point them there.
Made vs shipped
One common mix-up is worth clearing up. We have two fulfillment centers, one in the EU and one in the US, and we ship to over 30 countries. The US center handles fulfillment only. It's where many orders ship from, but not where products are made. So an order arriving from the US warehouse is still made in the EU.
If you need origin details for a specific product, reach out to [email protected].