How are Selfnamed Products Tested?

Created by Support Selfnamed, Modified on Thu, 26 Oct 2023 at 12:32 PM by Support Selfnamed


Ensuring the quality and safety of our products is a top priority at Selfnamed. In this article, we will walk you through the various testing phases and processes that our products undergo before they reach you.

Formulation Process

The formulation process begins by consulting guidelines from ingredient suppliers about the recommended usage and concentration for each ingredient. Sometimes, we even test several hundreds of samples to decide on the best formula.

Cruelty-Free Testing

We believe that beauty should be cruelty-free, which is why we don't test (and never will) on animals. Instead, each product is tested by volunteers who share their skin’s reaction after testing and provide their subjective evaluation. Both are taken into account when refining the formula.

Laboratory Testing

After a product is created, it undergoes rigorous testing in a laboratory. This includes measuring various physical and chemical properties, determining stability and expiration date, as well as studying and defining standards for storage. In accordance with the law, each product is tested by a qualified chemist to ensure it complies with safety and consistency tests. We also send the items to external labs to make sure that the chosen preservatives work well throughout the validity period.

Batch Consistency

We also check the physical and chemical properties for each batch we manufacture. This ensures that the product from production is consistent with the approved version from the laboratory.


Quality and safety are paramount in the development of Selfnamed products. From formulation to final production, each product undergoes a series of tests to ensure it meets our high standards.

If you have any questions or are not sure about any aspect of our testing process, please feel free to reach out to

For more information on creating your own line of premium, organic cosmetics, visit, your one-stop platform for clean beauty businesses.

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