We get this question a lot, usually from sellers whose customers have eczema, rosacea, or another specific skin concern. Here's the honest answer, plus what you can and can't say about it in your own store.

Selfnamed products are cosmetics, not medicines. They're made to cleanse, care for, and improve the look and feel of healthy skin. They are not designed to treat, prevent, or cure skin conditions like eczema, psoriasis, or dermatitis, which are medical concerns.

In most cases, yes. Our formulas are made for skin without specific medical concerns, but they can still be used by people with different skin types, and they may help keep skin in good condition. What we can't do is claim a product is made for, or will help with, a specific condition.

Some of our formulas are tested and positioned for sensitive skin, including the Sensitive Skin Moisturiser, Sensitive Skin Body Cream, Sensitive Night Cream, and the full baby range. These carry a sensitive skin claim because they've been tested for it. Most other products have not.

If a customer asks whether a product is right for eczema or another condition, the honest move is to point them to the full ingredient list on the product page and suggest they check with a dermatologist.

You can describe a product as gentle, mild, or suitable for sensitive skin where that's confirmed. Avoid saying it treats, heals, or is designed for a medical condition, since that turns a cosmetic into a drug claim, and that isn't something we can back.

If you're not sure what's safe to say about a specific product, reach out to [email protected] and we'll help.