It's important to adhere to certain guidelines when making claims on your product packaging in accordance with EU regulations. Here are some acceptable and unacceptable claims:
Acceptable Claims (Examples):
Exfoliates for younger-looking skin.
Moisturizes and softens the skin.
Cleanses oily skin and removes excess oil.
Unacceptable Claims (Examples):
Claims that the product "prevents," "cures," or "eliminates" medical conditions.
Claims related to the product working at a cellular level.
Claims implying that the product is suitable for sensitive skin without specific testing.
Avoid making claims that suggest medicinal effects or treatments, and focus on claims related to the product's cosmetic benefits.
To check your claims before you order, run the AI Design Checker in the Selfnamed Design Studio. It flags medical and drug-like claims and absolute efficacy wording. It also catches unsupported certification and free-from claims, and product names that suggest an ingredient the formula doesn't contain. Select a flagged issue to jump to the exact text on your design, then reword it using the examples on this page.
Claims related to acne or other skin conditions
Claims related to acne or specific skin conditions should be avoided unless the product has been specifically tested and approved for such claims. Instead, use more general terms like "problem-prone skin" or "oily to combination skin."
Collagen, elastin, or cellular activity claims
Claims related to the product's impact on collagen, elastin, or cellular activity should be avoided unless supported by evidence specific to your product. Focus on claims related to cosmetic benefits and appearance improvements.
Claims about a product's suitability for sensitive skin
Claims about a product's suitability for sensitive skin should only be made if the product has been specifically tested for this purpose. Otherwise, use more general terms like "protects and calms."