This guide walks you through how to connect your Amazon seller account to Shopify and Selfnamed, so that when a customer places an order on Amazon, it flows automatically to Selfnamed for fulfillment.

Important: This guide covers Fulfilled by Merchant (FBM), meaning Selfnamed fulfills orders on your behalf from our warehouse. It does not cover Amazon FBA (Fulfilled by Amazon), which requires inventory to be sent to Amazon's own warehouses.

Go to https://sell.amazon.com and create a Business seller account. Note: you cannot sell as an individual, a business profile is required.

During sign-up you will need to provide:

Amazon will verify your identity and business details before activating your account. This can take a few days.

If you already have an Amazon Seller account, simply sign in and skip to Step 2.

In Amazon Seller Central, add each product you want to sell. When asked about the fulfillment channel, select Fulfilled by Merchant (FBM).

GTIN exemption:

If you are the brand owner of the products and they don't have a standard barcode (UPC/EAN), you will need to apply for a GTIN exemption. Amazon requires you to submit photos of the product packaging from all sides for each product. You may want to order product samples before this step to have them available.

Before connecting Amazon, your Shopify store should already be set up with the Selfnamed app installed and your products imported. If you haven't done this yet, follow the Selfnamed Shopify integration manual first.

Install the Shopify Marketplace Connect app from the Shopify App Store (built by Shopify, formerly known as Codisto). This is the app that connects your Shopify store to Amazon, syncing listings, inventory, and orders.

Pricing:

Note: You are also responsible for Amazon's own selling fees (referral fees, monthly subscription, etc.). Review all applicable fees before going live.

If you prefer to use a different app to connect Amazon and Shopify, that is your choice, however, Selfnamed may not be able to provide support for integrations we are unfamiliar with.

In Marketplace Connect, connect your Amazon seller account. The app will then match your Shopify products to your Amazon listings. For this to work, the product must already exist in both your Shopify catalog and your Amazon listings, the app links them together.

Once a product shows Offer status: Active, the connection is live and the product is visible on Amazon.

This is a critical step that is easy to miss.

In your Selfnamed account settings, switch from the Selfnamed default shipping profile to your own shipping profile.

If you leave it on the default, Amazon orders will arrive with "Amazon Standard" as the shipping method — which Selfnamed does not recognize — and the fulfillment request will be declined.

Make sure this is done before you go live.

Once everything is set up, here is the order flow:

2. You will see it in your Amazon Seller Central account.

3. The order appears in Shopify under Marketplace Connect → Orders. Import it and click Save — it will then show in your Shopify Orders list.

4. If you have automatic fulfillment enabled in your Shopify settings, Selfnamed will receive the order automatically. If not, open the order in Shopify and click Request fulfillment manually.

5. Once Selfnamed accepts the fulfillment and ships the order, you will receive tracking information.

6. Go to Amazon Seller Central and confirm the shipment — add the tracking number and carrier. This is required by Amazon to complete the order on their side and release payment to you.

Your customer will receive all order communication from Amazon directly, using your seller profile.

You're all set!

Your Selfnamed × Amazon integration is live. From here, orders placed on Amazon will flow automatically through Shopify to Selfnamed for fulfillment, no manual work needed.