Yes! As a private label skincare brand, creating your own unique product names is one of the best ways to build your brand identity and stand out in the market.
Here's how product naming works on the packaging.
The front of the packaging (your custom design):
You have full creative control over the customizable areas of your labels and boxes. Using the Design Studio, you can name your product whatever you like! For example, you can take our standard hydrating cream and name it "Midnight Moisture Surge" or "Daily Dew Drops" on the front of your packaging.
The back of the packaging (the locked technical area):
While your custom name will shine on the front, the locked technical area on the back or side of the packaging will still display our standardized product name and description (for example: RADIANT GLOW FACIAL WASH).
Why does the technical name stay the same?
Legal Compliance: The standard name is tied directly to the safety assessments, CPNP/UKCP registrations, and clinical testing for that specific formula.
Translations: The technical area automatically adds legally compliant usage instructions and product descriptions in multiple languages. Locking the standard name keeps these translations accurate and legally sound across all regions.
So, feel free to get as creative as you want with your branding names on the front, knowing the legal details are covered on the back.