Updated over a week ago

Creating a collage containing a variety of images, text, and other objects that define your brand and communicate your brand identity is an excellent thing to do before you start designing! Be playful!

If you’re still trying to figure out your brand identity, a mood board will help bring things into focus - vision, identity, and the emotions you want your brand to carry.

If your mood board already reflects your brand it can act as a guide to keep you focused on your brand identity when creating your logo, business cards, website, or other marketing materials.

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