Your ideal customer
Updated over a week ago

Before you move to the designing part, it's important to understand who you are designing for, therefore creating a customer profile may come in handy. Defining these customer profile points from the very start will save you lots of time during the process and will prevent you from going in circles trying to be all things to all people.
What do they look like?

What do they look like?

  • Demographics - define age, gender, occupation, cultural background, and family status.

  • Psychographics - where do they hang out, what do they read, what do they listen to, what do they search online, what makes them tick, what triggers them to go looking for a solution.

  • Problem - your product is created to solve someone's problem. Full stop. Whether those are problems your customers are currently facing or problems they will face as their needs change.

What are their problems?

Now let's dig a little deeper. No matter what you sell, you’re selling a solution to someone's problem… and people are looking to get their problems solved! The act of solving problems should be the primary focus of any engagement with a prospective customer.

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