Many studies have proven that the appearance of products has a great impact on consumers. In addition to the functionality of the product, aesthetics is highly important in many branches of product design. Visual appearance includes, among other things, the color, shape, and pattern of the product. The packaging design creates value added to a product which has a major influence on customers’ purchasing decision process, especially at the point of purchase.
Not only does packaging keep our lives organized, but also has a visual role in our daily lives. The prettier the packaging, the greater chance for it to be stored in more visible areas like countertops and open shelving units, whereas products in packaging that are less appealing are most likely to be stored somewhere deep down in drawers hidden from sight.
In order for you to create the best possible packaging design for your products, we have prepared these easy step-by-step guidelines.